
Brightstar moves to redefine mobile device customer service with WeFix acquisition
Brightstar, the world’s leading provider of end-to-end device lifecycle management solutions, has strengthened its service portfolio with the acquisition of a majority stake in WeFix, the UK’s number one ‘we come to you’ manufacturer-approved smartphone and tablet repairer. WeFix serves the growing demand for convenient, rapid smartphone and tablet repairs through its fleet of 73 mobile workshops providing 94% coverage of the UK population. The acquisition by Brightstar creates synergies and new experiences for its device protection and after-sales service customers. Brightstar CEO Rod Millar explained, “The acquisition of WeFix provides a key strategic differentiator for Brightstar’s device protection business, augmenting service offering, choice, response time and convenience, whist strengthening Brighstar’s customer relationships.” Created (as Reviveaphone) in 2012 by entrepreneur Oliver Murphy, Dragons’ Den seed capital was used to grow…